Halfway To End

Today we’re into the second half of the Slower Than Light Kickstarter campaign.  I always knew that this wasn’t going to be one of those Kickstarters that funds in seven hours, and today we are at 21% of the funding goal.  We’re not out of this race yet, though — word is getting out, and there is clearly a trickle of funding even on days when nothing new is released.  That said, we have a long way to go.

A lot of people have reached out to me to tell me how exciting they find Slower Than Light, and that they’re trying to get their friends interested in it as well.  Thank you all for that!  Keep posting to Facebook and Twitter and Reddit.  Keep writing articles for your blogs and sites.  Keep posting to your forums.

The relationship between mentions on blogs and forums and new backers joining the Kickstarter project is surprisingly direct.   On average, a forum post brings in about $60.  A blog post brings in about $35, as does a comment on a popular entry.  A Reddit thread brings in about $130.  A Facebook post brings in about $20, and remarkably, the average Google Plus post linking to the Slower Than Light Kickstarter brings in about $45.

I think it is important to point out that without the fan base of Slower Than Light, this project doesn’t have a chance.  I reached out to everybody I knew who might be remotely interested, or know somebody interested on Day 1; I’m working hard to get Slower Than Light in front of the eyes of as many people as possible, knowing some fraction of them will be interested.  That’s just marketing.  You know things I don’t.  You know small clusters of people who are interested in space, or strategy games, or just like novel game mechanics.  You talk to people, you chat, you post, you can reach places I don’t even know to look for.  I want you to know that doing so makes a real difference, often even more than your original pledge to the project.

It has been a fantastic 15 days so far, and I’m hoping the next 15 will be even better.  Thank you all again for your support, and let’s get this thing done!


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